Thursday, April 9, 2009
The book trailer is unique, since these videos are showing an interpretation of the book, allowing filmmakers and advertisers to get creative with how they are presenting the story. The trailer for Sloane Crosley's I Was Told There'd Be Cake is a superb example:
To get the word out on your book, you just can't throw an author in front of a camera and have them explain their work anymore. Publishers are turning to video production companies to dazzle potential readers, and with blogging, Twitter, and the like, "word-of-mouth marketing" now moves faster than ever.
The trailer for James Patterson's young adult adventure series Maximum Ride is just a bit more glossy. It's got it all-- helicopter shots, explosions, CGI... Bruckheimer would be proud. Actually, I wouldn't be surprised if he had something to do with this:
Meanwhile, HarperCollins has started a contest for fans to make their own book trailer for Elmore Leonard's latest book, Road Dogs. Sure it's lazy marketing, but any way to get people excited about your book is good, right?
And somehow there isn't a trailer for Pride and Prejudice and Zombies?? C'mon, people!!
Tosca marks the spot once again on Tuesday April 28th from 7-8:30pm when Green Apple goes on the road to celebrate the debut release Everything Ravaged, Everything Burned from Wells Tower, and trust us folks, you won’t want to miss a word from this amazing talent. Tower’s work has appeared in Esquire, The Paris Review and McSweeney’s. He’s won a couple of Pushcart Prizes. His fiction is tight, tough and laugh-out-loud funny. There will certainly be more awards in his future. He’s really damn good!
Walk, bike or take public transportation (or even drive) to San Francisco’s favorite watering hole, Tosca Café, for a night of stiff drinks and tall tales with Wells Tower. This is a free event, but more than that, it’s a unique chance to hang out with the freshest voice to hit the literary scene in a long while. So be there or be square, daddy-o!
Tuesday, April 7, 2009
But there's an interesting type of used book we see on occasion: cool books we'll never sell.
I got one today: After Dinner Science by Kenneth Swezey (circa 1950). The book has no dust-jacket, no blurbs; it' s not being reviewed on the radio or being pushed by Oprah; it's a "science" book, but the casual browser will never pluck this worn spine off the shelves. You can see what they're missing.
(If you can't read the copy, click to enlarge; the photo above is from the experiment entitled "Boil Your Coffee with Ice," and the photo at right is entitled "Sympathetic Milk Bottles.")
These books come in sometimes, and we have nowhere to put them: we don't see enough of them to merit a section, but they would get lost in the stacks. Mostly they kick around the counter until enough staffers have had a chortle, then they go out to the bins or the free box.
A few month's ago, there was a great book from the 1960s on professional rat catchers. And Le Petomane comes in from time to time. And there was the final Might magazine we stumbled on a while back. Want the Might magazine or After Dinner Science? First one to email me (pete at greenapplebooks DOT com) can have either or both; free if you can pick them up, $5 to ship. Really, we just want to match books to people who will love them.
Oh, and there's another Green Apple "Missed Connection" on Craigslist that works too well with today's Science theme to ignore. Is it physics or chemistry?
Monday, April 6, 2009
The American hybrid is a wonderful collection of contemporary American poetry. With poems by Stacy Doris, Paul Hoover, Forrest Gander, Robert Hass, Rosmarie Waldrop, & many, many others, we see the Hybrid, the merging of the traditional & experimental styles. This is a very readable & enjoyable collection of poems.
Finally we have a complete collection of Jack Spicer's work. The Berkeley Renaissance poet's published & unpublished work has been collected by Kevin Killian & Peter Gizzi. This is a beautiful & long awaited book.
A great looking, bilingual edition translated by William O'Daly.
Oppen is one of my all-time favorite poets & the beauty about buying another book of his collected poems is that this book comes with a CD of Oppen reading, it really is a beautiful thing.